Aspiring Career Options for a Marketing Degree Holder

You might be able to find a position working for a newspaper, or a magazine, just as much as you might be able to find a position for a website, or for a manufacturing company, or for nearly any company that produces or sells a product.

Marketing is a broad field, covering everything from traditional advertising and PR through to digital design and SEO.

While an integrated understanding of the full marketing mix is invaluable, you may choose to hone your expertise in the area you find most appealing.

If you're wondering what you can do with a marketing degree, below you'll find three of the most interesting - and in-demand - careers in marketing.

1 - Marketing Manager

A confidential marketing "all-rounder" with a broad skill set, strategic thinking, and deep understanding of the full marketing picture will always be highly employable.

If you enjoy the challenge of putting all the puzzle pieces of marketing together - integrating campaigns that run across mediums from Google display ad to billboards and brochures - a career as a marketing manager might be the right choice for you.

2 - Brand Marketing Manager

Brand identity is at the heart of an effective marketing strategy. But it takes enormous skill. consumer understanding, and creative thinking to nail the right positioning and develop a brand with the resonance that iconic companies like Coca-cola, Apple, and BMW have achieved.

Good branding differentiates a product or service from competitor and taps into a core consumer need. A career in branding could see you working for a creative branding agency or in-house as a brand manager in industries as financial services or fashion.

3 - Marketing Copywriter

People are constantly consuming content both online and offline, and the demand for compelling marketing copy will continue to grow in 2018.

To excel as a professional copywriter, strong writing skills are obviously essential. However, a great marketing copywriter is more than just a creative wordsmith or grammarian - they must have a solid grasp of consumer behaviour and the ability to craft language that effectively sells their company's product, service or message.