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We retail breastfeeding clothes & some maternity wear, made with natural fabrics (bamboo, organic cotton, modal etc). We also provide breastfeeding information & support (online lactation consultant which is rarely used), and inspiration through social media etc.
Our target market is women aged 25 – 40 with a medium to high discretionary income. Ideally first time pregnant mums (start of our consumer lifecycle)
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Last updated
Wed Oct 1 00:40:35 AEST 2014