The Seduce Group is one of Australia’s premier fashion companies having provided high quality on trend fashion to Australian consumers for over 20 years. The directors started the company out of their family garage and it has grown to become a group of 4 labels distributed across the globe. Seduce Brands are available in Australia, New Zealand, United States, China and the United Arab Emirates. The Australian retail operations are growing. An already established East Coast presence, stores in; New South Wales, Queensland, Canberra and Victoria, will be supported by their first Western Australia and South Australia stores opening in 2013. Seduce Group has 4 labels; Seduce, Katherine, bluejuice and Be Seduced Luxe each appropriate for a different demographic catering to the needs of women everywhere. Seduce, is known for their glamorous on-trend stylish pieces. Be Seduced Luxe for formal and semi formal dresses and occasionwear. bluejuice is for the younger demographic highly reflective of youth culture trends. Katherine is known for their high quality fabrics and finishes, often modern interpretations on vintage and classic styles.