A business coach will work closely with you to work out what you need to do (and what you want your business to do for you), then, together, you'll work out how to achieve all that (you'll make a business plan or a business strategy) then, together, you will implement that business plan. In other words, you and your business coach will drive your business forwards - towards your goals. Your business coach is a sounding board for your ideas, your conscience when you are unmotivated or distracted and, of course, experienced in commerce - the activities that all businesses have in common.