PlayMR is a marketing research company with a unique approach - we strive to make it easy for our clients to understand the implications of our findings and how they can best use this information to their advantage. Out team of dedicated professionals is led by Chris Thomas,a market research veteran who has had over 15 years of experience in the field. We like to present our clients with easy to understand and pretty straightforward information regarding the preferences and behavior of their target audience. No one should have to spend hours reading through technical jargon when all the information gathered in the field can be conveyed in simple terms, using a few graphs, charts, tables and a to-do list. We use techniques ranging from online surveys and interactive discussion boards to in-home tests and video based research applications for mobile devices to give you an insight into your target market's thought process and advise you on how to best utilize this information to your benefit.